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Author PlatformJanuary 22, 202610 min read
The Reader Magnet Funnel Every Fiction Author Should Own
Managing Director
Book Marketing Agency Pro
A reader magnet funnel is the single highest leverage asset a fiction author can own. It converts ad clicks into subscribers, and subscribers into launch day buyers.
The magnet
A prequel novella, a bonus chapter, or a deleted scene. It must live inside the world of the main book so a subscriber who loves the magnet is guaranteed to want the novel.
The landing page
One headline, one cover image, one email field. No navigation, no social links, no distractions. Every element that is not the opt in reduces conversion.
The welcome sequence
Seven emails over fourteen days. Deliver the magnet, share the origin story, tease the main book, invite reviews, offer a discount, request a reply, and set the cadence for future emails.
Key Takeaways
- The magnet must be tonally identical to the main book.
- Landing pages convert on subtraction, not addition.
- The welcome sequence is where new subscribers become buyers.