Our Process

A five phase workflow, built for real book launches.

No mystery, no black boxes. Here is exactly what happens from the moment you sign a contract to the day we hand back a profitable backlist.

01
Week 1

Discovery

We audit your manuscript, current sales data, genre competition, and reader avatar. You leave the first call with a clear read on where the opportunity is.

Manuscript auditCompetitor teardownReader avatar brief
02
Week 2

Blueprint

We produce a written 90 day launch blueprint covering positioning, pricing, categories, keywords, ad angles, and creator campaigns.

Written blueprintPricing and category planAd angle library
03
Weeks 3 to 5

Production

Cover design, interior formatting, retailer setup, ad creative, landing pages, and email sequences all built to launch spec.

Final cover filesEPUB and print PDFRetailer listings live
04
Weeks 6 to 8

Launch

Pre order push, launch week ads, PR outreach, creator campaigns, and daily performance calls with your team lead.

Launch week ad blitzPR and podcast placementsDaily standups
05
Weeks 9 to 12+

Scale

We double down on what worked, cut what did not, and scale profitable ad spend while keeping ACoS on target.

Weekly optimizationMonthly strategy reviewBacklist strategy
Process FAQ

Quick answers about how we work.

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