Blog and Insights
Playbooks from the team.
Practical, honest, and specific. No motivational fluff. Just the tactics we use on real client accounts.
Amazon PPC8 min read
The 90 Day Amazon Ads Framework That Actually Works
How to structure Sponsored Products, Brands, and Display campaigns over a 90 day window so you scale profitably instead of burning budget.
BookTok6 min read
How to Vet a BookTok Creator Before You Pay Them
The five signal checks we run on every creator before a client dollar goes anywhere near them.
Launch Strategy5 min read
Pre Order Windows: How Long Should Yours Be?
Short, medium, or long pre order. We break down the trade offs and the numbers behind each approach.
Author Platform10 min read
The Reader Magnet Funnel Every Fiction Author Should Own
A step by step teardown of the magnet, landing page, and welcome sequence we build for every fiction client.
Meta Ads7 min read
Static vs Video Ads for Novels: What Actually Converts
We tested both across a dozen fiction accounts. Here is what the data says about creative that sells books.
Publishing9 min read
KDP vs Wide Distribution in 2026
The exclusivity decision has changed. Here is how we think about it for new titles this year.